Blogging is a concept, that started in late ’90s.  It used to be a simple way to comment on an existing webpage, an opportunity for visitors and readers to interact, or to voice their opinion on the said page. It was rather like a guestbook. What started as a single-sentenced commentary, has now evolved into millions of pages, of personal comment, on just about anything and everything under the sun. As blogging continues to move forward, online advertising has also tapped in to the blog’s potential. Here are 5 reasons why you should use blogging, as a powerful Internet marketing tool. 

1.Blogging is simple. 
The simplest way to get your piece up on the ‘net, is through blogging. No skills are necessary. All average adults can read and type, or they can at least click a mouse. It’s like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles, comes out and entices your readers to also try your product. If you have a PC and an Internet connection, then you can blog and advertise, to your heart’s content..

2. Blogging is authentic.
In this day and age, where advertising saturates our lives, we often question the credibility of promoters’ claims. However, in blogs, real people share their real-life experiences, unscathed by paid advertising. Reading blogs, about first-hand product reviews, is like talking to people, about their first-hand experience. You definitely want to buy a tried and tested product.

3. Blogging is free. 
Because blogging is yet to be proven, as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free. Any opportunity for free web resources, is definitely a bonus, especially to businesses that are starting up. Needless to say, paid blog pages can generate more income for your rapidly growing business, than free sites.

4. Blogging builds credibility.
As you get more and more into writing your experiences, on a particular product, or industry, your readers will come to realize, that they can depend on your posts, for their own informational needs. As such, you will become known as an expert on it and as a consequence, more readers will visit your site and more bloggers will link to your blogs. As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you, for advertising on your blog page, or make you an affiliate, which pays for every referral generated, from your blog site.

5. Blogging builds your market.
Unless you are a Hollywood star, chances are, only your Mom reads your posts. Mom has a lot of friends, so she lets her friends know how interesting your blog site is. But you need not depend on Mom, to increase your readership base. Look into the following ways, to build your market, through blogging:

-By using your e-mail. Today, blogging is overcoming the e-mail’s popularity, in quickly and effectively reaching and expanding a market. In this age of speed and quick access, logging in and downloading, e-mail is simply taking longer, than clicking into a blog site. Let them explore your site, by using a short e-mail message, as teaser to your blog site. If your e-mail is on an entirely different subject, use your e-mail signature, to give a link to the site.

-By using subscription. An easy way to get your readers e-mail address, is to give them an opportunity, to subscribe to your blogsite. Keep some exclusive information, for your subscribers, to entice readers to subscribe and to give their e-mail address.  Offer them a free report. Just be responsible in using their e-mail addresses, as the last thing you want, is a comment on your blog, that you are a spammer.

-By understanding your readers. Conduct a simple survey for your readers, to understand their profile and advertising preferences. Ask consumers to give you feedback on a post, an ad link, or a trial that you shared. In this way, it is like interviewing your readers, without the commitment and intrusions of a face to face interview.

-By joining a blog network. A network of bloggers may be a collection of blog sites, that share the same industry, interest, readership base, payment mode, etc. Consumers find credibility and convenience, in clicking one link, to several real bloggers, about a single subject. Clearly, more bloggers are better than one.

-By using RSS. RSS is the fastest growing technology, on the Internet today. As such, having RSS feeds to your blog, is definitely another means, of generating awareness for your readership base. Having a variety of feeds, can add interest to your blog site. 

Give your business a boost by effectively using blogging as an Internet marketing tool. It is getting easier every day. Remember how hard it was to start up? You were told to build a website, optimize it, submit to all the search engines, have a host of offer sales pages and so on? Now anyone can do it. Just get a blog!

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Derek Robson is an up and coming, South African, internet marketer, with a vision of empowering all fellow South Africans and non U.S folk, to have equal opportunity and success, on the internet. He is a syndicated article writer. He and his wife Sally, have started a string of sites, resources, courses and articles, as part of Dersalsites. For daily postings and articles, on Internet marketing, South African business, list building, affiliate marketing, the law of attraction, rugby and general topics, check his blogsite, at: http://dersalsites.com/southafricanbusiness  

To remain informed of our progress, in trying to find satisfactory alternatives, by newsletter and mail and to get recommended tools and lessons and to start your journey to wealth, sign up here. It’s free. Click this link: http://www.dersalsites.com/newsletter/  We will even throw in some free software for you, when you join.

Clint has stated a website on fitness and bodybuilding and has amassed hundreds of articles on various topics of fitness. Check his site at: http://dersalsites.com/clintstraining/  and his new blogsite at http://dersalsites.com/clintstrainingblog/

For all you need to know about blogging, article writing, submission and feeds, visit our site at: http://dersalsites.com/blogging/

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