An interested visitor, who has been strolling through your site, has finally come to just what she is looking for and is about to make a purchase. It’s a sunny afternoon, and her cat, who happens to be sitting on the moss under the visitor’s large fifty-year-old, snow-rose, bonsai tree, suddenly jumps down, and the priceless tree topples over. In the blink of an eye, your visitor exits your site, and your sale is dust - unless you have had the foresight to utilize an auto responder, that has captured her email address.

If you have installed an auto responder, you can then follow-up with her, and in all probability, make the sale, once the poor woman has finished re-potting her precious bonsai. Auto responders are remarkable, versatile programs, that do so much more, than just automatically answer your email. Here are a few ideas, that will help you to creatively and productively use your auto responder, to transform the casual visitor, into a profitable customer.

Use your auto responder to:

1. Publish a newsletter. Certain quality auto responders will manage subscriptions and follow-up with interested prospects. Your newsletter can keep your visitors informed, about your services or products, while building your reputation, as a credible expert, in your particular business.

2. Publish a newsletter, only for your affiliates. Inform them, of current sales you are running and of promotional material, that your affiliates can use themselves, to increase their commissions. Include tips, advice, and techniques, that your affiliates can use, to successfully go out and promote your business.

3. Write reviews. Cover books, software, music, e-books, movies, etc., and put each review in an auto responder. Review your affiliate programs, using a link to your affiliate’s page, in your auto responder.

4. Distribute your articles. Writing and distributing targeted articles, is a powerful tool to build your business credibility, bring traffic to your site, and increase your sales potential. If your articles contain valuable information, many editors will print, what is known as a resource box, for you. A resource box contains your bio and a brief description, of your service, or product. It can also contain your auto responder address. Let’s say you’ve written fifty articles. Put them on separate auto responder accounts and create a master list, that contains the titles of each article, the auto responder address, and a brief abstract. Then, promote to your master list. Additionally, include your publishing guidelines, so your affiliates can add their articles to your list, increasing the number of writers, who are represented in your article list.

5. Create mailing lists. Inform subscribers to your articles, when you’ve written new ones, that they may want to publish, in their own newsletter, or website.

6. Automate your sales process. Use an ad to insure repeated exposure of your message, which has been proven, to effectively increase sales. In your ad, put your auto responder address, where a visitor will be exposed to numerous marketing materials. This multiplies the chances of converting visitors into customers. For example, if you’re selling a particular product, put testimonials about how spectacular it is, on your auto responder, and add a detailed, enticing description of your product.

7. Distribute advertising. Let’s say you sell advertising on your website, or in your newsletter, or e-zine. Set your auto responder, to send the information, about rates and how to place an ad automatically, to all prospects’ email addresses. Then have your auto responder follow-up. It can also send notifications, of any special deals you are currently offering.

8. Distribute an email course. Each day, have your auto responder send out another lesson. Just be sure that each lesson has quality content, not only a sales pitch. Your content will do the selling for you, and will do it much more effectively. You can include tips centred on a different topic for each lesson, illustrating how your product will benefit the reader. Include the tangible benefits, the visitor will reap, by purchasing your product. Make sure to include a paragraph, or two at the end of each lesson, enticing your prospect to consider making a purchase.

9. Automate a reminder about your service, or product, after a visitor has completed your course. This will increase the possibility of sales, from visitors who have taken your course, but are dragging their feet about actually making a purchase. You can also use these reminders, to promote new products, or services, and the products and services of your affiliate programs.

10. Distribute free reports. This gives your visitor an idea, of the type of information you can provide and the quality of your product, or service. Make sure these reports are not sales letters, or you will more than likely lose a potential customer, rather than gain a sale.

11. Create trivia quizzes on your site and place the answers in an auto responder. Your visitor will then be motivated, to request your auto responder, and you will have a record of the visitors’ email addresses, who took your quiz. Or, create a contest and have any visitors that enter, send their responses to your auto responder. Your auto responder can be set-up, to send them a confirmation of their entry.

12. Offer a trial version, of your product. Give your prospects a sample, of your ebook, course, software, membership, etc. People who are exposed to a little taste, often end up wanting the whole pie. You can also capture their email addresses, when you offer them a free trial, from your website. Set up your auto responder, to give instructions, on how to obtain their free trial, and then make sure to follow-up, to try and close the sale.

13. Link to hidden pages, on your auto responder. For example, a hidden page could be your affiliate page, that contains graphics, promotional articles, and text links, that interested affiliates can make use of. Inform visitors that they may have free access to your affiliate page, by simply requesting your auto responder. You will then gather a list of visitors, who may be interested in becoming your affiliates.

14. Use an auto responder on your order page. Post a request form, for visitors, to be notified of special offers, or discounts in the future. This creates a very effective mailing list, that contains the names of people who are already your customers.

15. Put your links page on your auto responder. It should contain up to fifty links, that would be of particular interest, to your visitors. Make sure to add your own promotional copy, at the top, or bottom of this page.

Now that you have proof, that auto responders can be used creatively, see if you can come up with some more brilliant ideas of your own!

Not sure how to set up? Get Giveaway 500. This will walk you through all the steps. As they say: “Hold On Tight and Prepare To Follow A Step-By-Step Proven Formula, That Will Walk You Through Every Skill you Need, To Explode Your Non-Existent List!

Here’s The Ultimate, ‘Hold You By The Hand,’ ‘Tell You Where To Click,’ ‘Give You All The Tools,’ and Light A Fire In Your Tail Pipe, Guide To Skyrocketing Your Online Business!

A Rookie’s Guide To List Building. This Comprehensive “CLICK HERE, GO THERE” Guide Will:

* Teach you how to find your niche
* Show you where to research your domain name
* Walk you through domain purchase and setup
* Explain DNS, Locking and Unlocking Domains
* Help you setup and configure your hosting account
* Teach you how to FTP your files
* Walk you through setting up an auto responder
* Show you how to create your own product
* Give you templates, for creating opt-in pages
* Teach you how to modify your html templates
* Show you how to upload and test it all
* Find and participate in your first Giveaway
… and most important OF ALL: *BUILD YOUR OPT-IN LIST NOW!”

Check their sales page for more info: http://dersalsites.com/gw500/

Derek Robson is an up and coming, South African, internet marketer, with a vision of empowering all fellow South Africans and non U.S folk, to have equal opportunity and success, on the internet. He is a syndicated article writer. He and his wife Sally, have started a string of sites, resources, courses and articles, as part of Dersalsites. For daily postings and articles, on Internet marketing, South African business, list building, affiliate marketing, the law of attraction, rugby and general topics, check his blogsite, at: http://dersalsites.com/southafricanbusiness  

To remain informed of our progress, in trying to find satisfactory alternatives, by newsletter and mail and to get recommended tools and lessons and to start your journey to wealth, sign up here. It’s free. Click this link: http://www.dersalsites.com/newsletter/  We will even throw in some free software for you, when you join.

Sally has a passion for gardening. Visit her website at: http://dersalsites.com/sallysgardeningtips/

Clint has stated a website on fitness and bodybuilding and has amassed hundreds of articles on various topics of fitness. Check his site at: http://dersalsites.com/clintstraining/  and his new blogsite at http://dersalsites.com/clintstrainingblog/

Bookmark to: