We hear much about Personal Magnetism these days. It is a peculiar quality of the mental being, of the individual, that serves to bring other persons into a mood, or state of mind, sympathetic with that of the magnetic person.

Some have this quality developed to a wonderful extent, and are able to bring about a harmonious agreement, on the part of other persons, in a short time, while others are almost entirely deficient in this respect and their very presence tends to arouse antagonism, in the minds of others.

The majority of people accept the idea of Personal Magnetism, without question, but few will agree upon any theory, attempting to account for it. Those who have studied the matter carefully, know that the whole thing depends upon your mental state, and upon your ability to cause others to “catch” your mental vibrations.

This “catching” is caused by what is known as Mental Induction. Induction, you know, is “that property, or quality, or process by which one body, having electrical, or magnetic polarity, produces it in another, without direct contact.” And Mental Induction is a manifestation of similar phenomena, on the mental plane.

People’s mental states are “catching,” or “contagious,” and if you infuse enough life and enthusiasm into your mental states, they will affect the minds of persons with whom they come in to contact.

It seems to us, that the prime factor, in successful Mental Induction, or manifestations of Personal Magnetism, is Enthusiasm.

Enthusiasm gives Earnestness to the person, and there is no mental state so effective as Earnestness. Earnestness makes itself felt strongly, and will often make people give you attention, in spite of themselves.

Walter D. Moody, a well-known writer, on the subject of Salesmanship, says, truthfully, ”It will be found that all possessed of personal magnetism, are very much in earnest. Their intense earnestness is magnetic.” And nearly every student of the subject has noted this fact. But, the earnestness must be more that a firm, confident, honest belief in the thing being presented to the attention of the other person. It must be a live, contagious earnestness, which can best be described as Enthusiasm—Enthusiastic Earnestness, that’s the term.

This Enthusiastic Earnestness has much emotion in it. It appeals to the Emotional side of human nature, rather that to the Thinking, Reasoning side. And yet, an argument based upon reason and conducted upon logical principles, may be presented with Enthusiastic Earnestness, with much greater effect, than if the appeal to the reason is conducted in a cold, unemotional way.

The average are so constituted mentally, that they thaw out, under a manifestation of live, enthusiastic “feelings,” under the term of Personal Magnetism. The “feeling” side of mentality is as important as the “thinking” side and it is far more common and universal, for the majority of people really think very little, while everyone “feels.”

A writer in the “early seventies,” of the 19th century, said: “All of us emit a sphere, aura, or halo, impregnated with the very essence of ourselves; sensitive knows it; so do our dogs and other pets; so does a hungry lion, or tiger; aye, even flies, snakes and the insects, as we know to our cost. Some of us are magnetic, others not. Some of us are warm, attractive, love inspiring and friendship making, while others are cold, intellectual, thoughtful, reasoning, but not magnetic.

Let learned people of the latter type, address an audience and it will soon tire of their intellectual discourse, and will manifest symptoms of drowsiness. They talk at them, but not to them, they make them think, not feel, which is most tiresome to the majority of persons, and few speakers succeed, who attempt to merely make people think, they want to be made to feel. People will pay liberally, to be made to feel, or laugh,, while they will begrudge a dime, for instruction, or talk that will make them think. Pitted against learned people, of the type mentioned above, let there be a half-educated, but very loving, ripe and mellow person, with but nine-tenths of the logic and erudition of the learned, yet such a person carries along the crowd, with perfect ease, and everybody is wide-awake, treasuring up every good thing, that falls from this speaker’s lips. The reasons are palpable and plain.

It is heart against head; soul against logic; and is bound to win every time. If you will notice the man and woman, who are considered the most “magnetic,” you will find that almost invariably they are people, who have what is called “soul” about them, that is, they manifest and induce “feeling,” or emotion.

They manifest traits of character and nature, similar to that manifested by actors and actresses. They throw out a part of themselves, which seems to affect those coming in contact with them.

Notice the non-magnetic actors, and you will see that although they may be letter perfect, in their individual parts, and may have acquired the proper mannerisms, gestures and other technical parts of their art, still they lack a “certain something,” and that something may be seen to be the ability to communicate “feeling.”

Now, those who are in the secret, know full well that many of the successful actors, who seem to burn with passion, feeling and emotion on the stage, really feel but little of these qualities, while acting. They are like phonographs, giving off sounds that have been registered in them.

But, if you will investigate, still further, you will see that in studying their parts and practicing the same privately, these people induced a stimulated emotion, such as the part called for, and held it firmly in their minds, accompanying it with the appropriate gestures, etc. until it became firmly “set” there - impressed upon the tablets of the mentality, as the record of a phonograph is likewise impressed upon the wax.

Then, when afterward they played the part, the outward semblance of the feelings, with the motions, gestures, emphasis, etc. reproduced itself and impressed the audience. It is said that if actors allow themselves to be actually carried away with their part, so that they feel the same keenly, the result will not be advantageous, for they are overcome with the feeling and it’s effect is upon themselves, rather than upon their audience.

The best result is said to be obtained, when you have first experienced and felt the emotion, and then afterward reproduces it, in the manner above stated, without allowing it to control you.

We mention the above facts, for the use of those who do not naturally possess the faculty, or quality of Personal magnetism, to the required degree. Such people will find it to their advantage, to endeavour to work up the desired feeling of Enthusiastic Earnestness, in private, fixing the mental impression, by frequent private rehearsals and practice, until it becomes registered in their “habit mind,” to be reproduced upon occasions when needed.

Be a good actor - that is the advice in such cases; and remember this, that frequent practice and private rehearsal, makes the good actor. It is a far better thing to be able to induce feeling and enthusiasm in this way, rather than be lacking of it, on the one hand; or to be an “emotional inebriate” on the other hand.

You may be rationally Enthusiastically Earnest, without being filled full of “slushy gush,” or maudlin emotionalism. We think that you will see just what is meant here, and will not misunderstand us”.

Okay, that was pretty heavy reading. It is old fashioned English and very factual, but not very entertaining. But, do you have that personal magnetism? Are you excited about life, about your business, about your products? What they are saying is you can write screeds, you can talk at length about how great your products are, but you will not sell, unless you are excited. You instil in your customers, what you feel. If you simply take your marketing as a chore and don’t transfer you enthusiasm to the customers, they will not buy from you. Period. You are wasting your time, unless you love what you are doing.

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Derek Robson is an up and coming, South African, internet marketer, with a vision of empowering all fellow South Africans and non U.S folk, to have equal opportunity and success, on the internet. He is a syndicated article writer. He and his wife Sally, have started a string of sites, resources, courses and articles, as part of Dersalsites. For daily postings and articles, on Internet marketing, South African business, list building, affiliate marketing, the law of attraction, rugby and general topics, check his blogsite, at: http://dersalsites.com/southafricanbusiness  

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