Archive for December, 2007
Dersalsites takes this opportunity to wish all our readers, subscribers, clients, customers and friends a very happy New Year. May 2008 prove to be peaceful, profitable and rewarding.
By now, you are probably wondering what other problems I’m talking about and how they are affecting our chances of success. If you have been involved for a while, you have probably encountered a few of these yourself and if you are a newbie, you are likely to still come across these problems soon.
As the internet is still relatively new to South Africa, we don’t have many experts, or experience in the field. Those calling themselves experts, have only a limited knowledge and are far too expensive, when compared to overseas competitors. Simple things like service provision, web hosting, design and site building, software, tools, optimisation and advertising, are grossly overpriced. In most cases, they are bought overseas and resold here. I was given a quote, last month, of R120 ($17) per month, for basic, small webhosting service, excluding the domain registration and excluding the internet service provision. That was only the hosting! I was quoted R6000 ($857) for a designer, to look at one of my websites and to make a couple of small changes. It is crazy. We pay between R8 and R12 for an mp3 song, which costs from 10c to 90c in the U.S.A.
Recent political changes, have reversed the fortunes of the South African population, in that the previously disadvantaged black community, now have money and the fine things in life, including access to the internet. Whereas before they wouldn’t have been considered a viable market, they are now able to access the internet and dabble in small business. They want more. The whites, on the other hand, now find themselves out of work, unsure of the future and desperately seeking an alternative means of income. Both groups make good target markets, and both are particularly keen on using the internet to improve their lot in life. Remember, the internet is the biggest employer in the world and does not recognise age, colour, education, physical disabilities, wealth etc. People hear of the successes achieved on the internet and are fooled into looking for a quick fix. The internet and marketing via this medium, gives everyone an equal opportunity, well, almost everyone. Not South Africans, unfortunately.
I would like to wish all my readers a very Merry Christmas and an exceptionally prosperous New Year! Thanks for taking the time to visit and to read my blog and I look forward to a long and mutually beneficial 2008. Here are some gifts for you.
I wrote this article some time ago, before I managed to get my business going properly. I have been able to overcome some of these obstacles, but a lot still stump me. I have been asked a few times, to re-run this series of articles, so as it is the holidays, here it is again. It may seem a bit outdated, in my context, but believe me, there are still a lot of people, to whom this will apply.
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Internet Marketing In South Africa part 1
Have you ever wondered, what it would be like, to have total peace of mind? Well let me tell you, that it is an incredible feeling. No bills to worry about, no annoying boss to deal with, and no feeling of exhaustion, by the time you get to the weekend. I guess you’re thinking that sounds wonderful, but that’s only something you can dream about. Well, you’re wrong!
What is a blog? Are there different types of blog? Can I start a blog? Do blogs really make money? How can I make money from a blog? These are typical questions, asked every day. A weblog, or simply a blog, is a website that publishes, or features articles, which are called blog posts, posts, or entries, written by an individual, or a group that make use of any, or a combination of the following:
Setting up a website is the very first step of an Internet marketing campaign, and the success, or failure of your site depends greatly on how specifically you have defined your website goals. If you don’t know what you want your site to accomplish, it will most likely fail to accomplish anything at all. Without goals to guide you, in developing and monitoring your website, all your site will be, is an online announcement that you are in business.
Just as an experiment, a friend of mine subscribed to ten different opt-in e-mail marketing lists, to see which ones are effective. Many websites and online businesses have resorted to sending promotional materials, to people who have subscribed to them, in an effort to boost their sales, or traffic. Opt-in email marketing sends newsletters, catalogs updates and many more promotional materials, to website visitors, who have agreed to be updated, whether monthly, weekly ,or semi-annually.
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How To Get Your Subscribers Begging For More










