Just as an experiment, a friend of mine subscribed to ten different opt-in e-mail marketing lists, to see which ones are effective. Many websites and online businesses have resorted to sending promotional materials, to people who have subscribed to them, in an effort to boost their sales, or traffic. Opt-in email marketing sends newsletters, catalogs updates and many more promotional materials, to website visitors, who have agreed to be updated, whether monthly, weekly ,or semi-annually.

Through e-mail, an internet user, who is on the list, will receive their updates through email. If a certain promotional material piques their interest, they will go to the site, to learn more, or to purchase outright. For the website operators, or owners, this is a chance to remind their list, of their existence and to showcase their wares. With the numerous sites on the internet, that all offer the same products, or services, in one way, or the other, the competition can get pretty tight and it is easy to be forgotten.

Back to my experimenting friend. He tried to find out which opt-in marketing strategies grabbed a person, into begging for more. Some sent in a very simple fashion, some were very outlandish, while there were some others, that  just lay in between the two. The differences could easily be noticed and some have gotten the idea of an effective opt-in marketing strategy. He dubbed them effective, because he felt like he just couldn’t wait, to go their site and learn more. The more persuasive ones even got him halfway to reaching for his wallet and for his credit card, before he realized this was only for an experiment.

Many companies and site present their promotional materials, in a wide variety of concepts. Each has their own distinctive style and designs, but more than the outline and the presentation, the content and the articles, are what keeps the attention of your potential customer locked on to your opt-in marketing medium. Creativity is the key here.

From talking to many satisfied opt-in list subscribers and forums, I have learned of what is essential, in opt-in marketing and what makes the subscribers beg for more, instead of lining up to unsubscribe.

Keep your promotional materials light, creative and original. Many people are stressed out as it is. Getting a stuffy business proposal, rather than a light hearted e-mail, may just agitate them more. A warm friendly smile, or banter is always more welcome, than a serious business meeting or proposal. While you do want your customers to take you and your products and services seriously, you also want to show them, that you know how to have fun.

Splash some colour in your e-mails, as well as provide some photos and articles, that can be related to you, but show good news, or good light hearted images, as well. Provide a newsletter, or promotional materials that will keep them in a light mood. Make your materials eye catching and attention grabbing, so that they wont be able to take their eyes of them. Pique their interests.

Have good content and article, even if it means investing in an experienced and professional copy writer, to write them for you. An effective copy writer should be able to build trust between you and your customers. They should be able to establish your credibility, in what they write. It must be informative, but not too stuffy. Let go of the professional jargon and “talk“ to your recipients.

A good article and/or content should be able to outline the benefits of your product and services and explain why they need what you are offering. But, do not look to be overeager and too persuasive. It should be able to entertain, as well as lead them to buying from you.

Your promotional materials should be clear. Don’t leave people guessing. You should lead them to you and not vice versa. Explain to them what they need to do, in a manner that won’t be confusing. Try to anticipate also, what your target client needs. Do your research and information gathering properly. Many other sites will be able to help you with that.

Provide clear and crisp images, of what you are offering. If the people know what you have for them, they are more likely to beg for more. For example, if you are selling a car, provide them with photos, but only enough to encourage them to go to your site for more.

Okay, to summarise, don’t send the same stuff as everyone else, try to be different. Make your mail entertaining and informative, so that the reader wants to click your link, to find out more. Your message must be compelling, it must be well written sales copy, built into a mail, in such a way that the reader gets the impression that you are giving good advice. Most important of all, is the headline. Just as with a newspaper, or magazine, the headline must entice you to read more. If your subject line is not compelling, they may not even open your mail!

There is an easier way. Instead of battling on your own, or hiring a professional, you can use a software program, to write compelling sales letters. It is called “Sales Letter Creator.”

If you are at all like me, you absolutely dread the thought of writing a sales letter, or building a website, to sell your product on the Internet. The problem is though, without a website and a killer sales letter to go with it, you are dead in the water, and I mean that literally! The solution to your problem is…Sales Letter Creator!

This incredible software not only guides you, step by step as you carefully craft your sales letter, but it practically writes it for you! Not only does it totally format your sales letter for you, it also builds your sales page for you!

“Sales Letter Creator” walks you through a simple step by step process and all you do is fill in the blanks! You just enter your text in the boxes when it tells you and click build! It’s that simple. It’s easy to use.

All you have to do, is go through each step and add a bit of text to the empty boxes! Sure it will take a run, or two, to get it down pat, but you will be a sales letter writing pro in no time flat, I promise you! Create your own templates. Starting from scratch every time, is for the birds. Just hit the save button, to save your template, then on your next sales letter, load it up again, into the software and only change the product details. Most of the rest of it can stay the same.

I did have to fill in the blanks, but that sure as heck beats the hell out of banging away at my keyboard, for hours on end, trying to figure out the HTML, to format my page. Now you can literally just fill in a few blanks and out pops your completed sales letter. Just upload and you are in business!

If you know nothing about web design, or HTML, that’s ok. This software handles all that technical stuff for you. You are only minutes away, from being able to get your website online, in an easy and automated way. The software will practically write your sales letter for you. Don’t you owe it to yourself to try Sales Letter Creator today? http://dersalsites.com/salesletter/

Derek Robson is an up and coming, South African, internet marketer, with a vision of empowering all fellow South Africans and non U.S folk, to have equal opportunity and success, on the internet. He is a syndicated article writer. He and his wife Sally, have started a string of sites, resources, courses and articles, as part of Dersalsites. For daily postings and articles, on Internet marketing, South African business, list building, affiliate marketing, the law of attraction, rugby and general topics, check his blogsite, at: http://dersalsites.com/southafricanbusiness  

To remain informed of our progress, in trying to find satisfactory alternatives, by newsletter and mail and to get recommended tools and lessons and to start your journey to wealth, sign up here. It’s free. Click this link: http://www.dersalsites.com/newsletter/  We will even throw in some free software for you, when you join.

Sally has a passion for gardening. Visit her blog at: http://dersalsites.com/sallysgardeningtips/

Clint has stated a website on fitness and bodybuilding and has amassed hundreds of articles on various topics of fitness. Check his blogsite at http://dersalsites.com/clintstrainingblog/

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