If you want to make money on the internet then you definitely have to look into niche marketing. If you can find your niche, you will be well on your way to making a sizeable internet income.

If you haven’t heard the word ‘niche’ being lobbed around by Internet Marketers, then you haven’t been listening. Finding a niche has become the antidote to competing in over saturated online markets.

What is a niche?

Webster’s Online Dictionary defines a niche as “a place, employment, status, or activity for which a person or thing is best fitted… a specialized market”.

Have you noticed, that despite the closing of many businesses in these sometimes harsh economic times, that the local hobby train store is still around? That the ‘hole-in-the-wall’ eatery is thriving? Or, that trends such as scrapbooking can start with a bang and then close within a year, as four similar businesses start up in the same area?

Making money on the Internet reflects the same trends as those experienced in the offline world,  often with faster turnover and startup rates. Those who promote a product or site that targets a small, select audience, can tap into a market that is otherwise not being served. Despite the limitations of the client base, the targeted nature of the business creates a devoted and active market – which is the aim of any business.

How You Find A Niche

Finding a niche requires diligent research. Whether you have access to software that harvests and sorts information, or you take a manual approach, you must start with ideas.

With a pen and paper, or computer, if you prefer, brainstorm a list of businesses, products and industries. Create a list of keywords and phrases you think would be used by individuals looking for these items. This is a very important step to making money online. Do not take any shortcuts here.

Using a software program such as WordTracker, or a free resource such as the Overture Keyword Selector Tool, type your keywords in and search for words with a high amount of traffic.

Although a program like WordTracker can give you further details, such as how many sites compete for that market, you can also do your own research.

Concentrate your attention on question phrases, such as “How do I…,” How to….” or “Where can I…”. These questions will clue you into potential markets that need servicing.

Next, look in Google Answers. Type in some of your keywords. What questions are being asked and how much are people willing to pay for answers? If you find a group of keywords with a high number of searches, enter these words in your search engine.

What sites come up? Do they provide answers or solutions to the problem? How are they making money on the internet ? Can you see an opportunity to serve these individuals, with your own internet business.

Finding a niche can be an open door to a profitable online business. Research the market and be certain that your product or service is valuable to this group. Find forums or groups that target this audience and pay close attention to their concerns.

If you can help these people you will definitely make money on the internet. You will have the best of both worlds!

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Derek Robson is a South African Internet marketer. He has a vision of empowering all fellow South Africans and other non U.S folk, to have equal opportunity and success on the internet, by finding solutions to the many obstacles facing them. He is a syndicated article writer. He and his wife Sally, have started a string of sites, resources, courses and articles, as part of Dersalsites. For daily postings and articles, on Internet marketing, South African online business, list building, affiliate marketing, article marketing, blogging, seo, the law of attraction, rugby and other general topics, visit Derek at: http://dersalsites.com/southafricanbusiness/  

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