The advent of technology has even taken a toll in the field of marketing, with e-mail, also known as electronic mail, becoming an indispensable form of marketing on the internet.

Internet marketing has a huge audience because of the fact that it is spread right round the world. This makes it accessible to almost every country and used by most of the people in the countries. E-mails are an easy, effective and fast way of communicating and an important marketing tool.

Over the years, ordinary people and big businesses alike, have started realizing the many advantages of e-mail marketing. Marketing and promoting would be very much more difficult without it.

Some of the benefits of e-mail marketing are:

Speed:

This is the main factor as to why e-mail marketing is considered better than any other methods of marketing. E-mail marketing takes advantage of the high speed. It just takes a few seconds for the marketer to send out information from his work place to tens of thousands of people worldwide.

Reach:

Another factor as to why e-mail marketing is considered a better option, to more conventional approaches, is because it has a wider reach, to people all around the world. E-mail marketing has no boundaries and this helps the people to conduct their marketing on a far larger scale, literally worldwide.

Inexpensive:

E-mail marketing is far cheaper than any other means of   marketing. Marketers do not incur any extra costs. By e-mail being inexpensive, it suits marketers perfectly. The use of a good auto-responder makes the whole task easy and quick.

Effective:

E-mail marketing more effective than any other means of marketing. Being able to load an email and send it out to thousands of people in just a few minutes, as well as the fact that it is very cheap, makes this an effective and versatile means of marketing.

Personalized marketing:

E-mail marketing also allows marketers to conduct personalized marketing. This is when different mails are sent to different lists, based on their interests and preferences.

Thus you can  see why e-mail marketing has turned out to be an absolutely essential tool in any marketer’s arsenal. If you don’t have the use of a good auto-responder, you can find out more here: http://www.dersalsites.com/aweber/

Derek Robson is a South African Internet marketer. He has a vision of empowering all fellow South Africans and other non U.S folk, to have equal opportunity and success on the internet, by finding solutions to the many obstacles facing them. He is a syndicated article writer. He and his wife Sally, have started a string of sites, resources, courses and articles, as part of Dersalsites. For daily postings and articles, on Internet marketing, South African online business, list building, affiliate marketing, article marketing, blogging, seo, the law of attraction, rugby and other general topics, visit Derek at: http://dersalsites.com/southafricanbusiness/ 

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These are exciting times! I am busy with a huge new project, which we hope to launch in KwaZulu-Natal, within the next couple of weeks.

What this means, is that I will be extremely busy and rushing around, trying to monitor and help 20 independant agents across the province.

I am having to cut back on a couple of wesites and blogs, as I am battling to find the time to do everything. So, those parts of our internet businesses that are not making enough money to warrant my time, will be closed or otherwise left to run with less of my input.

This, unfortunately, will impact on this blog too. I simply can not find the time to post new articles every day, so starting now, I will only post when I can, but I will try to post 3 or 4 times a week, instead of 7.

Until further notice Sally will hold the fort and post my articles for me. Sorry about this, but there is no other way at the moment.

Derek Robson is a South African Internet marketer. He has a vision of empowering all fellow South Africans and other non U.S folk, to have equal opportunity and success on the internet, by finding solutions to the many obstacles facing them. He is a syndicated article writer. He and his wife Sally, have started a string of sites, resources, courses and articles, as part of Dersalsites. For daily postings and articles, on Internet marketing, South African online business, list building, affiliate marketing, article marketing, blogging, seo, the law of attraction, rugby and other general topics, visit Derek at: http://dersalsites.com/southafricanbusiness/ 

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In any kind of business, marketing is such an important tool in the growth and development of a business or any kind of financial venture. For this reason, even with the technology that covers online businesses, still, it needs highly revolutionized and very effective marketing strategies, in order to boost their productivity and sales.

Basically, since the advent of the Internet, people started to flock to this new medium of information, without even knowing its fundamental principles, how it works, things that are needed to survive in it, etc. Many people literally bombarded the Internet thinking that life would be a lot easier, if they invested on online businesses.

Indeed, it is a well known fact, that you can make money online, but only for those who know their way around and employ the best marketing strategies online. What people do not know, is that online marketing does not have to be very complicated. It just needs the right information and practices, to keep you going.

Take for example the use of mailing lists, particularly opt in lists. Before, no one ever dared to use opt in lists, thinking that it would not do any good for their business. Most entrepreneurs thought that building an opt in list was just a waste of time and money. What they did not know, was that, according to the “golden rule of the Internet,” the money is in the list.

It has probably been mentioned before, and is worth mentioning again, the money is really in the list.

Why? Because, with opt in lists, you get to keep your readers on the hook, by providing them with information, promotions, and other campaigns, in order to entice them to buy again from you.

Basically, opt in lists are lists of email addresses of customers, gathered with their consent. This means that after the customer had closed the transaction on a particular web site, there was an option on whether or not they wished to subscribe to the mailing list of the online business, for any future promotions, newsletters, or campaigns that they would like to be informed of.

And because it is an option, the customers are not compelled to provide their email addresses to the web site. Plus, the website owners can not be accused of spamming, because the emails that are sent to the customers, have the consent of the customers. If they change their minds, they have to be able to easily unsubscribe and not be worried again.

Creating an opt in list can be very beneficial to your website. In fact, it has been proven, that in the two step concept of selling, follow ups are important, to sustain the interest of the consumers. The other step is to first obtain the interest of the buyer.

Hence, in order to sustain the interest of your buying public, it is best to create an opt in list, so that you can always give your buyers the chance to remember your products, your business, and your services, with which they have been satisfied.

To learn more of the advantages of creating an opt in list for your business, here are a few pointers to explain why it is beneficial.

1. Opt in lists are the business’ most valuable asset

If you were to ask the owners of some online businesses, about their most valuable asset, they would tell you that it is their opt in list. This is because opt in lists are customer lists that can provide a higher probability of sales in a more consistent and stable manner. With opt in lists, all you have to do is to follow up orders or sales, through promotions and ad campaigns.

2. It is always available

The best thing about an opt in list is that it never grows old. As long as your customers need something to survive, your contact with them will never grow old. This means that you can always have a fresh, new transaction with them, every time you inform them that you have new products or services. Every transaction is a new way of increasing your sales. Simply put, no opt in list = no sales.

3. A bigger opt in list would mean bigger profits

The more customer’s names and email addresses you have on your list, the more chances you have in increasing your online sales. Every name, every email address can be worth a hundred dollars, that can be accumulated with each transaction

Hence, the bigger your list, the more money you will have.

Opt in lists are not just ordinary mailing lists. They are the very core of an online business’ existence and survival. That is why for people who value their businesses, they extend the same value they give to their opt in list. No wonder why most people regard it as the best partnership available online.

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Derek Robson is a South African Internet marketer. He has a vision of empowering all fellow South Africans and other non U.S folk, to have equal opportunity and success on the internet, by finding solutions to the many obstacles facing them. He is a syndicated article writer. He and his wife Sally, have started a string of sites, resources, courses and articles, as part of Dersalsites. For daily postings and articles, on Internet marketing, South African online business, list building, affiliate marketing, article marketing, blogging, seo, the law of attraction, rugby and other general topics, visit Derek at: http://dersalsites.com/southafricanbusiness/  

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Keyword density and placement are important parts of optimizing your articles, for search engines. Search engine spiders scan a page in a way that makes it important to place your keywords where they will be detected and recognized as a keyword, so that your article will come up when someone searches for that keyword.

What is a Keyword?

A keyword is a word that is going to be placed in your article several times, not just once as that would make every word a keyword. When a spider sees that you have a word placed several times in an article, it will determine that your page may be useful to users that search for such a keyword.

Over Optimizing Your Articles

It is important to note that there is also such a thing as over optimizing your articles for particular words, this is known as “keyword stuffing”. When you stuff keywords in an article a spider will detect that you are trying to trick it into placing your article high in the search engine results for that word, and will instead penalize your site and your page for doing such. This may even affect the rankings of your other pages or get your site blacklisted from a particular search engine if you are found keyword stuffing too many times.

What is Keyword Density?

Keyword density is how many times your keyword is placed in your article. Most use a percentage to determine how many times they will put a keyword in an article. For instance, if you have a 500 word article and want to achieve a keyword density of 5%, then you will need to have the keyword in your article exactly 25 times. You can find hundreds of resources and guides recommending one keyword density over another and the reasons behind the logic, however, in the end you will have to determine which density is more profitable for your articles. Each webmaster as their own density that they like to achieve based on past results. As long as you don’t over optimize and you are making sufficient profit from your rankings, then you can choose whatever keyword density you like.

The Right Density

No matter what exact density you choose, it is important to place keywords so that there are more at the beginning and end to produce an hour glass effect. Having the right keyword density in your article makes it more likely that you will make money off of that article because it will rise in the search engine results and be seen by more people.

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Derek Robson is a South African Internet marketer. He has a vision of empowering all fellow South Africans and other non U.S folk, to have equal opportunity and success on the internet, by finding solutions to the many obstacles facing them. He is a syndicated article writer. He and his wife Sally, have started a string of sites, resources, courses and articles, as part of Dersalsites. For daily postings and articles, on Internet marketing, South African online business, list building, affiliate marketing, article marketing, blogging, seo, the law of attraction, rugby and other general topics, visit Derek at: http://dersalsites.com/southafricanbusiness/  

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The main purpose of search engines is the indexing of thousands and millions of web pages. Once you look for a word or a phrase, the search engine scans automatically the entire database, where it has the stored all indexed pages and it returns to you, a list containing the most relevant results for that search. 

The only criteria the number of pages found and their relevance depend on, are the capabilities of the used search engine.

Search engines first appeared in the early 90’s when Alan Emtage, a student at the McGill University in Montreal, created the first search engine like tool. It was called Archie. Its purpose was to search through the information available on all FTP servers.

The files on these servers were available to anyone, but one couldn’t access them, unless you knew the exact address of the server and of the file. Archie looked through this database and gathered lists of files for each server. It was used by people to match phrases and characters, in order to take them to the server address, where the file was stored.

Archie is now an old, redundant method, but its creation was the first step in the search engine rally that is going on now. As the public grew more and more aware of the existence of the internet, the need for a better search tool became apparent.

So, first there were some software robots, using the concept of spidering to index the web, following links from one site to the other and saving the text from all visited websites in a database.

Between 1994 and 1995 three important search engines appeared: Lycos, WebCrawler and AltaVista. At about the same time Yahoo! appeared but Yahoo! is not a search engine. Yes, it has a search engine function, but Yahoo is really a director of data and articles, providing different services, such as email and hosting.

Recently Yahoo has signed contracts with other search engines, like Google, for both of them to provide more search results.

Today search engines are in a continuous competition. There are thousands of search engines, but just a few big names. This small group of top search engines, is responsible for more than 90% of all online searches.

But, the question arises: if search engines are free and they can be used by everyone, then  what keeps them going, financially?  The answer to that question is very simple: advertising and traffic. The more visits they have, the more traffic, then the more money they can make by providing promotional advertiing space.

Search engines are constantly competing to develop the best formulas and algorithms, to evaluate the web pages, accordingly to the keywords provided.

If someone is looking for a top position in search engines, then he has to be sure that his site is projected in such a way that search engines would find it easily, and being relevant for the keywords and phrases the owner wants it to be found by.

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Derek Robson is a South African Internet marketer. He has a vision of empowering all fellow South Africans and other non U.S folk, to have equal opportunity and success on the internet, by finding solutions to the many obstacles facing them. He is a syndicated article writer. He and his wife Sally, have started a string of sites, resources, courses and articles, as part of Dersalsites. For daily postings and articles, on Internet marketing, South African online business, list building, affiliate marketing, article marketing, blogging, seo, the law of attraction, rugby and other general topics, visit Derek at: http://dersalsites.com/southafricanbusiness/  

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While some bloggers may focus exclusively on only one blog at a time, there are many bloggers who manage to maintain several different blogs concurrently. However, not all bloggers do this successfully. Some bloggers compromise quality of content as well as quantity of content by trying to maintain too many blogs while other bloggers have the ability to keep several blogs up to date and interesting to visitors.

There are a few key elements to maintaining multiple successful blogs. This article will discuss some of these elements including keeping content original, keeping blogs up to date and budgeting time to work on each blog.

Keeping Content Original

Bloggers who maintain multiple blogs must be careful to keep the content of each blog original. Even if the blogger maintains several related blogs it is important to ensure each of these blogs has original blog postings.

This will help to prevent blog visitors from feeling as though the information they are receiving is not original. It will also help to prevent readers who frequently visit one or more of the bloggers blogs from deciding to start only visiting one of the blogs because they feel the postings are redundant.

Bloggers are also advised against stealing posts from other similar blogs. This is not only illegal but is also not likely to help the blogger much because dedicated readers of the original blog are likely to realize the new blog is simply stealing content from a more successful blog.

Keeping Each Blog Up to Date

Bloggers who maintain multiple blogs are also advised to ensure each blog is kept up to date. This means they should take care to post on each blog regularly. Doing this will help to avoid problems which stem from blog visitors feeling as though the blogs are stagnant. Even the most interesting and informative blogs can lose traffic quickly if the blog visitors do not see new content on a regular basis.

The Internet is continually evolving and updating. As a result Internet users can afford to be finicky and are not likely to remain dedicated to a blog which does not post new information regularly because they can likely find other blogs available which do provide updates on a more frequent basis.

Finding Time to Work on Each Blog

Bloggers who maintain several blogs are also tasked with the dilemma of finding time to work on each blog. However, this is very important because bloggers cannot afford to neglect one or more of their blogs. Doing this can result in a marked decline in blog traffic. Therefore bloggers who wish to maintain multiple blogs must budget their time carefully to ensure they are dedicating sufficient time to each blog. This time management exercise may start out by assessing the needs of each blog.

Some blogs may require a great deal of time and effort each week to keep the blog functioning properly while other blogs may require only a small amount of time for the same purpose. In general blogs which require a great deal of research will require more time and energy of the blogger than blogs which are based on the bloggers opinions and feelings and are therefore not as research intensive.

Once the blogger has determined how much time it will be required to maintain each blog, he can schedule his time accordingly. However, he should plan to evaluate how well each blog is operating and may have to make adjustments to the schedule as needed. Additionally, he may also need to make a decision to eliminate a blog or enlist assistance in keeping the blogs updated if necessary.

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Derek Robson is a South African Internet marketer. He has a vision of empowering all fellow South Africans and other non U.S folk, to have equal opportunity and success on the internet, by finding solutions to the many obstacles facing them. He is a syndicated article writer. He and his wife Sally, have started a string of sites, resources, courses and articles, as part of Dersalsites. For daily postings and articles, on Internet marketing, South African online business, list building, affiliate marketing, article marketing, blogging, seo, the law of attraction, rugby and other general topics, visit Derek at: http://dersalsites.com/southafricanbusiness/  

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One of the best ways to earn money is to have affiliates sell for you. Once affiliates begin to sign up, even if you are automatically approving them, its in your best interest to audit your network on a regular basis. Now, the FTC is making marketers responsible for the actions of their affiliates.  If your affiliates get out of control, it could cost you a lot of money.

You’ll have hundreds of affiliates sign up for your program.  Hobbyists, spammers, webmasters and even marketers will probably join you.  It’s very important that you review each one on a regular basis, to ensure the way they are promoting you is acceptable and above all – that its legal. Todays spam laws are very strict.

Below, you’ll find some tips when screening:

1.  All affiliates must have an active web site.  If not, they may be spammers.

2.  The affiliate site content must relate to your products or services.

3.  The site should have appropriate levels of content. 

4.  Misuse of content.  Be very clear with your affiliates and what content they can use from your website. 

Affiliate fraud

Fraud with affiliates has been increasing over the last several years, which is another great reason to screen your affiliates on a regular basis.  With fraud, there are two main types:

Malware

- Some affiliates out there have developed software that is installed on a machine, normally as part of a free download.  When someone clicks on the affiliate link, the true affiliate ID is replaced with the fraud. 

Fake purchase

- If you have a product of high value that returns large commissions for affiliates, you may notice some bad parties signing up, then using stolen or fake credit card information to purchase products via their links. 

Communicating with affiliates

Good affiliates are normally busy, as they can easily forget about your services and products. As time goes by, your offers can wind up less in less visited areas or accidentally deleted.

It’s extremely important to stay in contact with your affiliates, even more so with the high performers.

Do not wait for them to contact you, as if you do, it normally means they are reporting a problem.

By taking the time to contact them, you are showing that you are interested in the partnership.

You don’t need a new product as an excuse to contact your power affiliates.  Even if it’s just a quick note to ask if they need anything.  You can also use the opportunity for feedback on your program as well.

Managing a successful affiliate program is not an easy task that you can fully automate, as you’ll have to get personally involved.  Happy affiliates are more productive, and the more money they make – the more money you make.

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Derek Robson is a South African Internet marketer. He has a vision of empowering all fellow South Africans and other non U.S folk, to have equal opportunity and success on the internet, by finding solutions to the many obstacles facing them. He is a syndicated article writer. He and his wife Sally, have started a string of sites, resources, courses and articles, as part of Dersalsites. For daily postings and articles, on Internet marketing, South African online business, list building, affiliate marketing, article marketing, blogging, seo, the law of attraction, rugby and other general topics, visit Derek at: http://dersalsites.com/southafricanbusiness/  

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A domain name is the name used for the site or the sites, which has to be bought by the user, to enable him to create his own existence in the world of internet. Registering a domain name is very important, since it plays a vital role in popularizing the site, thus ranking high in search engine.

Actually, all computers connected to the internet, have their own distinguishing identity, say, a sequence of letters, which is known to be the IP (Internet Protocol) address of the particular site. Generally the IP addresses are so made, that they are easy to remember and also that helps the site to a higher ranking, comparatively, to other such domain names. To register domains, the Domain Name System helps, and also helps in having a distinct identity.

Absolutely all sites, irrespective of their kind and purposes they serve, need to have their own registered domain names. Domain name is the string of letters which can be the personal web address too. These Domain names are usually related to the name of the business, school, and college, matrimonial, or whatever the site is related to.

It is very important to have a very different and distinguishing name, to make it all the more different from the domains already existing. Peculiar, yet catchy names make the domain more attractive and memorable, which actually helps the clients to remember the sites and thus brings in more business.

It is important to be ready with a few more names, at the time of registration of the domain, since there may already be domains with the same names. So it’s better to be ready with few more names, just in case the most preferred name already exists.

The sole organization, responsible for maintaining and coordinating the entire domain name system is called ICAAN. What is necessary for registering a domain name is that, the domain name registrar has to be an ICAAN accredited registrar.

The basic steps needed to be followed, for registering a domain name for the sites, are as follows-

a) A domain name has to be decided upon, which has to be very precise and relevant to the site. A list of names has to be made, according to the preference, just in case the domain name matches an already existing web address. A top level domain also needs to be considered, as it is the extension of the site, like .com. This is very important, since it affects the popularity of the site and the price that has to be paid for that.

b) The next thing to be done is to obtain an IP address, as this is actually the identity of the server.

c) For registering the domain name, the registrar has to be paid. He is usually paid through credit cards.

d) For acquiring a domain name, it has to first be applied for. It can be done through a web hosting company or an accredited domain registrar.

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Derek Robson is a South African Internet marketer. He has a vision of empowering all fellow South Africans and other non U.S folk, to have equal opportunity and success on the internet, by finding solutions to the many obstacles facing them. He is a syndicated article writer. He and his wife Sally, have started a string of sites, resources, courses and articles, as part of Dersalsites. For daily postings and articles, on Internet marketing, South African online business, list building, affiliate marketing, article marketing, blogging, seo, the law of attraction, rugby and other general topics, visit Derek at: http://dersalsites.com/southafricanbusiness/  

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Do you live in South Africa? More particularly, do you live in KwaZulu-Natal? If you do, read on. If you don’t, sorry, but this does not affect you.

We have been busy preparing to launch an exciting opportunity in KZN and are almost ready to launch.

As one of my first intentions and promises was to help fellow South Africans to earn money from home, I’m giving you first crack at this. This won’t cost you anything and you can earn very good money.

This is the ad that we will post shortly:

Do You Want To Run Your Own Lucrative Home Based Business?

How would you like to give up your job and work from home? A National South African company is looking for area sales and admin agents across KwaZulu-Natal. This is not some hair brained scheme. This is a genuine business opportunity.

You will have targets and guidelines to work to and you will have to submit regular progress reports to the Area Manager, but you determine your own schedule. It is entirely up to you how much you earn. The sky is the limit. You must be hungry for success and be able to work on your own.

You will need certain home office equipment and you will need computer skills, some working experience of the Internet and some business acumen. Your basic requirements are a PC, a landline phone, a cellphone, a car, a fax machine (this could be fax to email) and a fast, always on Internet connection (ADSL is best). Ideally you should have had some basic experience with websites, FTP, wysiwyg editors, digital media, advertising and be able to write and spell properly. If you have built a site, or posted to a blog, or worked with text and graphics – that’s fine.

We require agents in all main cities of KZN, so it is best if you reside in the area you apply for and know the area quite well. It would be an advantage to be bilingual, but it is not imperative.

You will be expected to attend the interview and subsequent monthly agents meetings in Pietermaritzburg, where the company is based. If you do not have the skills and equipment and if you are not presentable and business minded, please don’t waste our time by applying.

Although there is no basic salary, commissions are very good and all stationery and marketing aids are supplied. You have no ceiling on your earnings, so potentially, you can earn a lot of money every month!

If you think you have the skills, equipment and desire to be an independent agent, please send a short CV, and a description of your skills and equipment. Use Word or text. Tell us when you will be available to start and why you think you would be suitable. We envisage launching in August 2008.

Please also state if you would be willing to work in an area different to the one you live in. For example you may live in Westville, which is filled, but Pinetown could be available.

If we like what we see, we will get back to you. If you don’t get a mail from us within a week, then the area vacancy has already been filled.

We have had hundreds of enquiries for the areas Durban and surrounds, but we still need to fill outlying areas. We need agents in Durban as well as around the  Hillcrest, Pinetown, Westville, Pietermaritzburg, Howick, Mooi River, Estcourt, Ladysmith, Newcastle, Vryheid, Ballito, Richards Bay, St Lucia, Amanzimtoti, Port Shepstone, Margate, Kokstad, and Underberg areas.

Please note this is a full-time appointment, so don’t think you can do it part-time. Please note also, that we are almost ready to launch and need people now, so if you are presently employed, you will miss out. There just isn’t time to wait for you to work out your notice. We will be expanding soon, so maybe you can join next time. 

If you are shortlisted, you will be invited to attend an open meeting in the next fortnight or so. We will outline the business and answer questions at that time.

If you like a challenge, want to run a real business from home, with a real income, become a freelance agent. Send us a cover note and CV to kznagents@gmail.com

Oh, please tell me where you live. If you are not in KZN, we will get there later, but tell your family and friends who are in KZN.

So, if that ad sounds interesting, find out more.

Derek Robson is a South African Internet marketer. He has a vision of empowering all fellow South Africans and other non U.S folk, to have equal opportunity and success on the internet, by finding solutions to the many obstacles facing them. He is a syndicated article writer. He and his wife Sally, have started a string of sites, resources, courses and articles, as part of Dersalsites. For daily postings and articles, on Internet marketing, South African online business, list building, affiliate marketing, article marketing, blogging, seo, the law of attraction, rugby and other general topics, visit Derek at: http://dersalsites.com/southafricanbusiness/  

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Search engine optimization (SEO) should be considered a critical element of any Internet marketing strategy. This is important because there is so much which can be gained from SEO, in terms of Internet marketing and advertising. Failure to optimize your website for search engines can result in a considerable loss, in terms of free advertising, which is essentially gained from ranking well with search engines.

This article will attempt to provide insight into what SEO is and will explain why Internet marketing requires at least some degree of SEO.

SEO optimization is a strategy in which a website is designed to obtain favorable search engine rankings, from popular search engines. This may be achieved in a variety of different ways and optimal SEO strategies combine a variety of different strategies, to complete one well orchestrated SEO campaign.

There are several elements to consider, when attempting to optimize your website for search engines. This may include keyword density, prominence, META tags, titles and inbound links. Keyword density is one of the most common SEO strategies and essentially involves using relevant keywords often, in the content of a website, to demonstrate the relevance of these keywords to the website. This is important because search engines are likely to reward websites with optimal keyword densities, with favorable search engine rankings, in an effort to provide Internet users with the most relevant websites for particular search terms.

The prominence of keywords should also be considered. This includes how close the keywords are placed to the beginning of the website. The common mistake with this strategy is to believe the first opportunity to incorporate keywords is in the first line of visible text on the webpage. This is not true because search engines crawl the code of a website, as opposed to the visible content on the website.

This means there are multiple opportunities to incorporate relevant keywords, long before the actual visible content on the website. This might include the code for the title, as well as the META tags. Business owners who realize the potential for incorporating keywords into the code, gain an advantage over competitors who only incorporate keywords into the content on their website.

Another area of concern, which is very important for those who are interested in SEO, is inbound links. Inbound links are essentially links which reside on other websites and direct traffic to your website.

These links are considered important because many search engines place a value on inbound links, because they are essentially an example of one website recommending another website. However, when obtaining inbound links, it is important to do so from other websites which rank well with search engines, because many search engines consider the rank of the original website, when determining the value of the inbound link.

Now that we have briefly explained some of the main concept of SEO, we will illustrate why it is important to optimize your website in the first place. SEO is so important because most Internet users highly value the results of search engines and are likely to only visit to ranking websites, when they search for a particular keyword.

Internet users trust search engines to serve the most relevant content first and are therefore not likely to visit websites which do not fall on the first or second page of search results. This means websites which rank well, essentially are receiving a great deal of free advertising from search engines that place their website in a key position.

Website owners who do not invest time into optimizing their websites miss out on a great deal of potential web traffic.

Learn the easy way. This is a complete Internet beginner’s video guide. Perfect for newbies, to learn how to get started with the Internet and lots more.
http://www.dersalsites.com/basicsvideos/

Derek Robson is a South African Internet marketer. He has a vision of empowering all fellow South Africans and other non U.S folk, to have equal opportunity and success on the internet, by finding solutions to the many obstacles facing them. He is a syndicated article writer. He and his wife Sally, have started a string of sites, resources, courses and articles, as part of Dersalsites. For daily postings and articles, on Internet marketing, South African online business, list building, affiliate marketing, article marketing, blogging, seo, the law of attraction, rugby and other general topics, visit Derek at: http://dersalsites.com/southafricanbusiness/  

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